Trade Shows • Science and Technology

MTA 100: the car show of the century

Client

Location

Completed

The Whiteboard

Wellington, Aotearoa New Zealand

2017

The Project

“The Car Show of the Century”, featured the vehicles that have played an important part in our lives over the past 100 years, and some of the new generation of cars that are heralding the future of transportation.

During late 2016 and early 2017 Story Inc worked with The Whiteboard as they developed a major event for the centenary of the MTA - the Motor Trade Association.Our role was in the 3d design for the show, which was held at Wellington’s TSB Arena at the end of April.

The event included a reception at parliament, a procession to TSB with a launch party there for 900 guests, and a gala dinner at Te Papa. Over 10,000 people visited the car show over the weekend.